1）Good design is innovative.
2）Good design makes a product useful.
3）Good design is aesthetic.
4)Good design makes a product understandable.
5）Good design is unobtrusive.
6） Good design is honest.
7）Good design is long-lasting.
8）Good design is thorough， down to the last detail.
9）Good design is environmentally friendly.
10）Good design is as little design as possible.